Marketing Essay Examples and Topics. Page 6

3,106 samples

The Exchange Retailer’s Online Marketing

In The Exchange, almost all of the horses featured have high-quality videos, photos, and documentation incorporated within the platform for customers to watch, unlike those provided by Bigeq.com. Is cautious about the horses it lists [...]
  • Pages: 1
  • Words: 314

Digital and Traditional Marketing

In both campaigns, digital techniques were critical to success since they encouraged the exchange of experiences on social media, thus effectively supplementing traditional methods that would not allow such opportunities.
  • Pages: 1
  • Words: 317

Food Truck Business Presentation

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 764

Kellogg’s Marketing Case Analysis

The current paper is a proposed marketing project for Kellogg. The marketing plan is divided into different phases to enhance its effectiveness.
  • Pages: 29
  • Words: 2392

Acquisition of ACME: Challenges the Company Faced

Despite having undertaken the acquisition of the Company, JEL has the chance of continuing with the sale of its products in the ACME market due to the existence of a ready network of the vendors [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 901

Negative Impacts of Government Interventions

It means that the best "natural" condition of the economy is when it self-regulates, but the government should apply new policies to intervene at the moments when market forces are not able to stabilize the [...]
  • Pages: 2
  • Words: 618

Good Foods Company’s Marketing Research

The general views on the products being offered determine the way the company would introduce them to the market and promote them.
  • Subjects: Marketing Communication
  • Pages: 6
  • Words: 1579

The Chinese Market Entry

The most important task at this point is to ensure understanding of the local culture and society in order to enter the market smoothly.
  • Pages: 2
  • Words: 615

Internet and Its Effects on Business

It is also applied in the Internet business just like in any other form of business where the customer-vendor relation is the crucial determiner of the course of the business. The customers have to be [...]
  • Pages: 3
  • Words: 822

The Hawaii Pacific University Marketing Plan

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.
  • Pages: 3
  • Words: 938

Identifying the Sample Size’s Demographic Profile

Regarding the validity of the findings, the results would decipher the analysis of the data collected and measured, providing a detailed evaluation of the findings with answering research questions.
  • Subjects: Strategic Marketing
  • Pages: 14
  • Words: 3736

Entrepreneurial and Formulated Marketing

It is applicable in the following circumstances: Fragile Market Share Trap; this is where the population is price conscious and they buy the cheapest products notwithstanding the quality.
  • Pages: 1
  • Words: 365

Supply and Demand Elasticity and Global Price of Corn

The issues related to the global market of corn stay one of the most essential among the global economic matters, as the corn market is closely related to the issues of global welfare, ethanol production, [...]
  • Subjects: International Marketing
  • Pages: 11
  • Words: 2809

Promotional MIX by the Adidas

One of the scopes of the promotional campaigns is to communicate kernel messages to the general audience. In this case, the Olympics campaign is used as an advantage by Adidas.
  • Pages: 2
  • Words: 572

Macpac Company: Business Plan

The design affects the materials and process used while the message of value conveyed to customers has to be tailored to the value constructed.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 839

The Importance of Marketing

As the definition of marketing says, the important factors that are needed to make marketing successful is communication and delivery of the product or service that is to the satisfaction of all the people concerned.
  • Pages: 2
  • Words: 592

Starbucks Corporation’s Advertising Campaigns

Since Starbucks cannot control the personality of recipients, the environment in which messages are relayed, the environments surrounding responses, the group norms, and the relationships of individuals to groups, they have difficulty in assuring effective [...]
  • Subjects: Marketing Communication
  • Pages: 10
  • Words: 2828

The Concept of Sales Promotion

Sales promotion can over added values to the customer at the point of purchase, which is referred to as sales pull strategy.
  • Pages: 3
  • Words: 614

Pet Care Services’ Market Analysis and Plan

The launch of the Pet Care services and the application attached to it will be based on a detailed assessment of the environment of the pet care market.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1256

Pampers’ Communication Strategy: Better for Baby Ad

Herein lies the importance of Pampers' new campaign, which is aimed toward new demographic and strives to maintain the company's position of a leader in the target industry.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 604

Amazon Fire Tablets: Recommendations for 2019

This report aims to analyse the state of the tablet market and Amazon's place in it in order to make recommendations for the future of the Amazon Fire.
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 3060

Sustainable Marketing for Sustainable Development

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.
  • Pages: 1
  • Words: 311

Internet Influence on the CDM Process

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.
  • Pages: 2
  • Words: 678

Toyota: Marketing Strategy

The competition in the automotive industry is high, so that Toyota needs to design unique marketing strategies in order to outperform its rivals.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 606

Miami Bakery’s Marketing Plan Development

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2261

Customer Experience Throughout Customer Journey

The authors also think that the holistic experiences of a customer with the business affect their social and spiritual responses as well as sensory elements and hence have an effect on all interactions between the [...]
  • Pages: 2
  • Words: 604

Xiaomi Devices’ Design, Production, and Sale

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 851

Virgin Atlantic Airways’ Marketing Planning

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 1923

Donatos Company: Finding the New Pizza

The management research questions hierarchy for Ramada range from the clarification of the research question to the definition of the study question.
  • Pages: 6
  • Words: 1900

Greyson Corporation Marketing Research

The case study focuses on the effect of the decline in the demand for the company's products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.
  • Pages: 4
  • Words: 1187

Zara Company’s Distribution and Promotion Strategy

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 580

Live Streaming Services for Business Marketing

The purpose of this paper is to illustrate the competitive advantage a company can achieve when utilizing social media, in particular, live streaming services for video content.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 660

CrazyTasty Brand in the Ice-Cream Industry

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.
  • Subjects: Marketing Project
  • Pages: 11
  • Words: 3144

Coca-Cola Company’s Global Campaign

It "registers the societal co-presence of sameness and difference.the universal and the particular, and homogeneity and heterogeneity". The Coca-Cola Company is one of the most famous and biggest corporations in the carbonated soda drink industry.
  • Pages: 5
  • Words: 1369

Yellow Cab Company’s Marketing Environment

One of the options that can contribute to the solution of the problem is car sharing. One of the strengths of the company is the color of the cars involved in the service.
  • 5
  • Pages: 5
  • Words: 1407

Apple Company and Sustainable Development Issues

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2767

Colgate Brand’s Promotional Strategy

The objectives of its strategy are to leave a striking image in the customer's mind as well as create a lasting connection between the Colgate brand and professional dental care.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 592

Oracle Siebel Software’s Marketing for the UAE

It was due to the popularity of the Siebel System CRM, the pioneer in the CRM field. Over 23 percent of 2014 CRM spending was in the communications, media, and IT service industries.
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3178

Real Team Football Club’s Business and Marketing Plan

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1151

Mobile Phone Buying Factors and Motivation

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]
  • Pages: 12
  • Words: 3381

Launching a New Car: Project Initiation and Planning

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1430

Elegant Mobile Salon: Marketing Plan

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3580

Apple, Samsung, Sony, LG, Toshiba Product Hierarchies

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2775

Apple, Samsung, Sony, Huawei, Lenovo Product Hierarchies

The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2861

Macdonald’s Hotel in Kenya: Marketing Plan

Before establishing a company in Africa, it is necessary to understand the African consumers and overcome the challenges of poor infrastructure and inadequacy of modern technology to reach the target market sections with a tailored [...]
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 2027

Nigel Piercy’s Definition of Marketing

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.
  • Pages: 7
  • Words: 1998

Edimax Sportswear Limited: Marketing Plan

In a bid to achieve this goal, the firm will challenge the existing major competitors by investing in aggressive product and market development. The firm will invest in intensive market research in order to understand [...]
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 1918

Service Marketing in the 21st Century

Embracing the period of 1992 2009, the authors of the study have outlined the milestones of the industry development and defined the key concerns of 21st-century service marketing.
  • Pages: 3
  • Words: 844

Ergonomic Chairs: Product Marketing

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1124

Energy Drink Product Marketing

As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1199

“To Sell is Human” by Daniel Pink

The first trait is attunement, which is the ability to adapt to the buyer's perspective of the events, to see the transaction from the different angle.
  • Pages: 3
  • Words: 899

UAE Recruitment Agency’s Business Plan

It is especially true in the light of the upcoming Expo 2020 that is expected to boost the demand for the workforce despite the oil prices plunge.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 943

Marketing Theories: Symbolic Interactionism and Looking Glass Self

According to Reynolds and Herman-Kinney, symbolic interactionism theory explains that people behave in accordance to the ascribed meanings of the products. For instance, symbolic interactionism theory helps MacDonald Company to design products that match the [...]
  • Pages: 3
  • Words: 890

SkyRoll Garment Bag Marketing Plan

The company's first plan is to enter into the market and compete wisely with the competitors that are already in existence and if possible to phase them out of the market.
  • Subjects: Marketing Project
  • Pages: 7
  • Words: 1997

Luxury Apartments Marketing Plan in the UAE

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2238

Celebrity Endorsement Role in Marketing Communication

Development of a marketing campaign could be one of the most hectic tasks since a marketer always assesses the campaign from the company and the consumers' perspectives. This refers to the reactions of consumers to [...]
  • Pages: 8
  • Words: 2190

Kia Motors Corporation Marketing Principles

Kia Motors has identified potential market opportunity in the motor vehicle industry due to the growing demand for vehicles and it has become the fourth largest automobile company in the world.
  • Pages: 10
  • Words: 2808

International Distribution Channels

Barratt points out that this is majorly due to the number of intermediaries, which a business opts to employ in its distribution process and the choice of a distribution channel that efficiently meets the demands [...]
  • Pages: 16
  • Words: 4510

Marketing Audit on Hamdan Bin Mohammed e-University

The marketing report evaluates the University's strategy to expand into the Arab world market and offer customized education program, depending with the changing needs of the business world and the challenges facing the world economy.
  • Pages: 6
  • Words: 1665

Perfume Advertising and Adaptation

The increase in the demand of perfume made the income generated to shoot up and consequently led to the increase in the number of perfume houses.
  • Pages: 3
  • Words: 1026

Starbucks Management and Pricing

The company believed that this segment of coffee consumers did not prefer the original black roasted coffee of Starbucks. On this note, when the company introduces a new coffee product at relatively higher prices, coffee [...]
  • Pages: 4
  • Words: 1137

Customer Service as a Part of Business Strategy

The use of the term "customer service" requires delineation to ensure that there is not confusion with other aspects of customer care in the business. The important issue in regards to the definition of customer [...]
  • Pages: 12
  • Words: 3403

Golden Boy Boxing Promotion Company

Strengths One of the significant strengths associated with the golden boy boxing promotion company is the fact that the founder and president of the organization was a former professional boxer.
  • Pages: 2
  • Words: 594

Direct Marketing: Hotel Concorde

In addition to the basic details about the prospective clients, we shall indicate the source of our information about the prospective clients.
  • Pages: 9
  • Words: 2500

Instagram in Our Life

It is important for participants to possess knowledge on the strategy used by competitors in order to develop a strategy that will facilitate dominance and competition. E-business/ IT background Instagram is unique from other photo [...]
  • Pages: 2
  • Words: 680

Sustainable Tea at Unilever

There was the looming danger of the company failing to get the right quantity and quality of the tea that they required.
  • 1
  • Pages: 10
  • Words: 2787

SWOT Analysis as a Business Assessment Tool

This tool is essential in that it helps in making the organization or the business analyst to concentrate on resources as well as the capabilities to the imminent competitive surroundings.
  • Pages: 4
  • Words: 1167

Best Buy Co. Inc. Analysis

The company has grown over the years until the 2005 when the growth begun to decline following the introduction of the customer Centricity marketing by the company CEO.
  • Pages: 8
  • Words: 2298

Brand Awareness Through Motorsport Sponsorship

Hypotheses The research is qualitative in nature and the outcome of the study is descriptive analysis of the findings collected from different sources to decide upon the acceptance or rejection of the following research hypotheses: [...]
  • Pages: 28
  • Words: 7994

Developing a Growth Plan for a Restaurant

One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed [...]
  • Pages: 11
  • Words: 3097

Swiss Chocolate Brands and Types

The existence of varieties of chocolate results from the fact that many chocolate manufacturers use different ratios of chocolate ingredients. For the case of the Swiss chocolate, its ingredients include a considerable amount of milk.
  • Pages: 6
  • Words: 1502

Odd and Even Pricing

The effectiveness of odd-end pricing arises from the view that this pricing strategy is effective in communicating a positive image regarding the price of the product to consumers.
  • Pages: 7
  • Words: 1949

Marketing Management and Strategies

The aim of marketing management is to collect information relating to the tastes and preferences of consumers and creating goods that satisfy their needs.
  • Pages: 3
  • Words: 622

Marketing Audit: Toyota

In this paper, analysis of the product and the market is covered in order to give feasible recommendations to the company.
  • 2
  • Subjects: Financial Marketing
  • Pages: 7
  • Words: 2072

Fiji Water: A Comprehensive Analysis

The paper is analytical in nature and it displays some of the aspects that make the product unique and relevant in the market, some of the challenges that the product's company encounters, how the company [...]
  • Pages: 8
  • Words: 2306

Marketing Relationship Principles

These principles according to Sahaf include; the principle of cooperative spirit, the principle of selectivity and concentration, principle of customer value, principle of differential advantage and principle of integration. Value creation in the article is [...]
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2770

Marketing Plan for Skagen Designs

7 Goals, Aims and Objectives To propose a plan which will be able to help the company expand its business tentacles to South Africa in an easy way To establish the importance or value of [...]
  • Pages: 15
  • Words: 3858

Management for Coca-Cola Company

Apart from this, it provides a marketing strategy for the launch of a new product Coke super that the Coca-Cola Company is to introduce in the market.
  • Pages: 12
  • Words: 3398

Creating a Global Brand: Toyota Motor Corp.

The objective of producing safe vehicles is the tool that the company intends on using to make Toyota the best automobile brand in the coming days.
  • Subjects: International Marketing
  • Pages: 13
  • Words: 3608

Chanel Cosmetics Competition Analysis

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.
  • Subjects: Product Marketing
  • Pages: 12
  • Words: 2510

The Starbucks’ Growth and Its Competitive Environment

The company's annual sales' growth rate appears to be maintained at almost 1%, which is indicative of the extent the organization might have dominated the markets in the areas of its operations. On the side [...]
  • Pages: 4
  • Words: 1129

The Art of Consumer-Insights Marketing

7 There is another trend in marketing and that is, ensuring that the customer longs and wants for a aremake' of the product; in other words, the strategy is to aim for the customer's coming [...]
  • Pages: 12
  • Words: 3238

Global Markets

By carrying out a market research various significant aspects will be brought into light making it possible for a business to engage in strategic modification of its goods to fit the new markets it is [...]
  • Pages: 3
  • Words: 859

Marketing Plan of Private Country Club

Weaknesses This club would face some internal problems It would be difficult to start business in KSA due to high operating cost for rent of the shop, remuneration of employees, taxes, legal costs, and so [...]
  • 1
  • Pages: 5
  • Words: 1395

Integrated Marketing Communication

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]
  • Subjects: Marketing Communication
  • Pages: 11
  • Words: 2892

Southwest Marketing Strategy

Its weakness is that of economy and the oil prices that are rising on top of the debt the company has. It also helps in predicting the future and shapes the decisions of strategy in [...]
  • Pages: 3
  • Words: 1063

Evaluation of Retail Marketing

To ensure success in the retail business, retailers should acknowledge the fact that it is the customers and not the demand that lies at the center of a retail business.
  • Pages: 14
  • Words: 3817

Introduction to Marketing

Appropriate implementation of marketing mix determines the level of acceptability of the products and services and at the same time assists in the process of stirring demand for hotel's services.
  • Pages: 5
  • Words: 1373

E-Marketing in Tourism

In this case, it is clear that the reduction in cost through the process of automation and utilisation of electronic media has become one of the benefits arising from the practise of e-marketing.
  • Pages: 9
  • Words: 2521

International Marketing Plan for M&S in Romania

The specific elements of the promotional mix should include the following elements: Advertising The advertisement approaches used should be able to maximize the market awareness of the various products offered by M&S Romania.
  • Pages: 3
  • Words: 804

Schwinn Bicycles Pricing Strategy

The study will answer questions that relate to the strengths, weaknesses, opportunities and threats of the enterprise in relation to the pricing strategy that has been adopted by the firm.
  • 5
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 571

A Marketing Plan for Etihad Airways

The company is located strategically in Abu Dhabi and this is one of the company's competencies. The company is also in a better position to become attractive to those clients that love technology and this [...]
  • 4.5
  • Pages: 15
  • Words: 4085

Marketing Mix: Surf Excel and Unilever

It also comprises the decisions the management make in the implementation of the positioning strategy and in line with the achievement of the company's overall objectives.
  • Pages: 5
  • Words: 1516

Foot Locker Marketing Plan

It is based on this that it can be seen that in roads into the Chinese market is a viable step for the company, one which would help to raise company revenues in light of [...]
  • Pages: 16
  • Words: 4500

The Aramex Company Service Quality

A customer enquired at the sales and marketing department with one of the representatives, the Aramex Company representatives aggregated their efforts to attend to the customer complaint about the customer's bag that had been misplaced.
  • Pages: 3
  • Words: 792